VulCode

Game studio and video game websites with a press kit

A website that feels like part of the game: a trailer on the first screen, a Steam wishlist button, a press kit for media and creators and a newsletter that gathers players before launch.

Gaming and creators
Sample game press kit: facts, copy-ready descriptions and downloads
Sample game page on a phone with a trailer and a wishlist button

Lunatic Studios: a teaser site before the brand launch

A game studio ahead of its official launch. We built a site that looks deliberately minimal, not unfinished.

The Lunatic Studios mark

Before the official launch

When a studio has nothing to show yet, the website cannot promise too much or look empty.

Lunatic Studios coming soon page

One logo animation

A single-screen page with the animated studio logo. A custom letter animation that builds tension on entry.See the Lunatic Studios project

What the studio got

A coming soon page
Only what is needed before the official launch.
One screen
We went for one memorable logo animation and no placeholders pretending to be content.
A partner brand
A dark look in line with the brand identity.

A game page built for wishlists

Before launch one thing matters: how many players wishlist the game or join the newsletter. Every part of the page works for that.

  1. The trailer on the first screen

    The video loads only after a click, so the page opens fast on phones too.

  2. A Steam wishlist button

    It goes straight to the game's Steam page. The platform integration is described under Steam.

  3. A pre-launch newsletter

    A one-field sign-up and an email on launch or demo day, sent from your own list.

  4. A page that fits the game

    Colours, type and motion from the game's own material. The design can come from Aphrodi, and we build it.

What we connect the game website to

A few links that save the team work with every update.

A press kit a journalist can use in a minute

Media and creators look for the same information. A press kit on the website gathers it in one place, with files to download.

The press kit on the game page

What a journalist or a creator sees on opening the press kit.

Sample game press kit with facts, descriptions and downloads
  1. Facts first

    Studio, date, platforms and price in the first lines, because everyone asks for them.

  2. Copy-ready descriptions

    Two lengths, so editors do not have to write their own.

  3. Files in one place

    Logo, screenshots and trailer to download, always up to date. Files updated from the panel, no zip files sent by email.

Creator keys in the studio panel

What the studio sees when a creator asks for a key.

Sample studio panel with creator requests and a key pool
  1. Keys through a form

    Creators request keys through a form, and you see the requests in the panel.

  2. A key pool

    The studio uploads the keys, and the panel counts how many went out and how many are left.

  3. The result before sending

    Before you send, you see which address the key goes to and how many stay in the pool.

From announcement to launch

The game page changes with the project. We plan it from the start so it does not get built three times.

VulCode
builds
  • AnnouncementA coming soon page with the logo and a newsletter sign-up
  • Game pageTrailer, description, Steam wishlist and press kit
  • Demo and festivalsA demo section, event dates and news
  • LaunchBuy buttons, reviews and a changelog
Studio
you get
  • AnnouncementAn address to share and the first player list
  • Game pageA page to send media traffic to
  • Demo and festivalsNews without a developer
  • LaunchA page ready for launch traffic
Players
newsletter and Steam
  • AnnouncementA one-field newsletter sign-up
  • Game pageThe game on their Steam wishlist
  • Demo and festivalsAn email on demo day
  • LaunchAn email on launch day
  1. The list from the announcement

    Players Studio. A one-field sign-up and an email on launch or demo day, sent from your own list.

  2. Media traffic

    Studio Players. Before launch one thing matters: how many players wishlist the game or join the newsletter. Every part of the page works for that.

Questions game studios ask

What small and mid-sized teams ask us.

Show us your game

Send a trailer or screenshots and tell us what stage production is at. We will reply with a page plan and a free quote.