Compare store platforms by where each one stops. Four questions do it faster than any theme gallery: how many products you carry, whether you sell to businesses, whether you need code no admin panel offers, and who keeps the store updated.
Where each route stops
| Question | Shoper | WooCommerce | Custom store |
|---|---|---|---|
| Catalogue | up to 50,000 products on Standard and Standard+, 500,000 on Premium | runs on your server, so performance depends on hosting | a database designed around your catalogue and variants |
| Business pricing | price levels for customer groups on every plan | an extension, e.g. B2B for WooCommerce at USD 149 a year | each trade customer's price list from the ERP, plus a credit limit |
| Custom code | your own modules, Macro files and JavaScript on Premium only | WordPress plugins | the whole store, with the code yours once accepted and paid for |
| Updates | handled by Shoper | WordPress, plugins and theme are on you | covered by a maintenance plan |
When a custom store makes sense
A retail store whose catalogue fits a plan's limits sits comfortably on Shoper or WooCommerce, and we connect it to your ERP, wholesalers and Allegro through the platform's API. Custom code pays off when a wholesaler sells to companies on price lists from the ERP, with a credit limit and orders that the buyer's manager approves on a phone. So do product configurators and delivery rules that no module covers.
Room to change matters too. An integration built around its own queue and product map moves to a new platform more easily than a chain of plugins, so this season's choice does not lock in the next.
Our e-commerce platforms page covers how each platform integrates and when we build a custom store instead.
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